Building
Scalable Teams
& High-Growth Products
My approach to design leadership aligns creativity with business strategy. I focus on 4 core pillars: Business Acumen, Mentorship, Communication, and Technical Excellence to drive measurable outcomes.
Pillar 1
Strategic & Business Acumen
I don't just facilitate design; I translate business objectives into product reality. My strategy focuses on measurable ROI, ensuring every design initiative directly contributes to user acquisition, retention, or operational efficiency.
Business Fluency
Deep understanding of unit economics, CAC, and LTV. I align design velocity with business runways to defend resource allocation and demonstrate design ROI to C-level stakeholders.
Strategic Thinking
Looking past the current sprint. I define the "North Star" product vision for 12-24 months, ensuring technical architecture and design systems scale with the business, not against it.
Data-Informed Decision Making (The AARRR Model)
"I use this framework to audit our product health and prioritize design interventions."
Pillar 2
Leadership & Mentorship
My responsibility extends beyond the pixel to the person. I focus on team growth, healthy culture, and navigating the complexities of cross-functional conflict.
Design Coaching
Moving beyond just "critiquing the work" to teaching critical thinking. I help juniors and seniors ask their own "Why?" questions.
Career Ladders
Establishing clear growth paths (IC vs Manager tracks) and conducting regular 1:1s to ensure personal goals align with business needs.
Conflict Resolution
Navigating disagreements between Product (Viability), Engineering (Feasibility), and Design (Desirability) while keeping the team aligned.
Pillar 3
High-Level Communication
A lead designer is the "face" of the department. I evangelize design by storytelling explaining the "Why" behind the journey to CEOs, investors, and sales teams.
Stakeholder Management
Presenting complex concepts to non-designers and securing buy-in.
Structured Critiques
Facilitating 30-60-90 reviews to ensure feedback is actionable and not subjective opinion.
Cross-Functional Collab
Understanding dev constraints to find the "sweet spot" for innovation.
How I Facilitate Alignment
North Star Workshop
Aligning leadership on the single metric that matters. Defining the "Why" before the "What".
User Story Mapping
Visualizing the entire journey with PMs to slice the MVP vertically, not horizontally.
Design Retrospectives
Post-launch analysis. What worked? What broke? Improving the *process*, not just the product.
Pillar 4
Advanced Technical Proficiency
I maintain a standard of excellence in execution. My focus is on scalable systems, emerging technology (AI), and solving high-complexity architectural problems.
DesignOps & Systems
Leading the creation of scalable libraries in Figma (Tokens, Variables) to ensure consistency and speed up dev handoff.
Emerging Tech & AI
Integrating AI/Generative Design and ensuring accessibility (WCAG). I explore how LLMs and AR/VR fit into the product ecosystem.
Information Architecture
Solving high-complexity structural problems for massive, multi-layered applications. Making the complex intuitive.
Workshop Facilitation Samples
I lead collaborative sessions to uncover insights, align stakeholders, and define product direction. These artifacts represent real-world outcomes from my facilitation.
North Star Definition
Aligning executive leadership on long-term vision and KPIs.
User Journey Mapping
Mapping emotional highs and lows to identify key opportunities for innovation.