Sandun Fernando
Senior Product Designer
UX
AI
FinTech
B2B
SaaS
Featured Work
End-to-end case studies spanning AI UX, FinTech, B2B SaaS, and embedded finance each solving a real business problem with measurable, user-centred outcomes.
FinTech / Retail Banking
Legacy to Modern Experience
Migrating a legacy enterprise banking platform to a modern dashboard, reducing user error rates by 35% and improving task completion speed.
FinTech
Detailed
UI
Enterprise
FinTech / Crypto
Custody Wallet Experience
Designing a secure crypto custody solution for institutional clients, achieving 0% failed transfers and $5M+ in secure asset volume.
Crypto
Mobile
Security
Design System
Building a Scalable Design System
Established a multi-platform design system that accelerated dev velocity by 40% and unified 12+ fragmented products.
Design
System
Figma
Docs
AI & Observability
AI-Powered Insight
Designing a causal AI system for industrial observability that reduced root cause analysis time by 90% through automated insights.
AI/ML
Strategy
Data
Viz
Enterprise
FinTech / Payments
Cross-border Money Movement
Unifying global payment rails into a single "Send" experience, cutting support tickets by 50% and eliminating 100% of avoidable failed transfers.
FinTech
Payments
Strategy
Product Design
Startup to Corporate Leader
Scaling PickMe's driver experience from MVP to 50k+ daily users, tripling driver earnings through optimized acceptance workflows.
Mobile
Transport
SAAS
Open Source Tools
PixelFlow Plugins
Productivity plugins I built to eliminate repetitive DesignOps tasks automating documentation, content sync, and system audits directly inside Figma.
PixelFlow - Component Spec
PixelFlow - Component Spec
Select any component or artboard and instantly generate clean, structured markdown documentation including properties, variants, tokens, and usage notes. Built for DesignOps teams that need living documentation without the manual overhead.
DesignOps
Markdown
Documentation
Dev Handoff
Install on Figma Community
PixelFlow - Content Sync
PixelFlow - Content Sync
Map layer in Figma to columns in a Google Sheet and sync content with one click. Perfect for B2B product teams managing localisation, data-driven mockups, or populating large component libraries without copy-pasting.
Google Sheets
Content Management
Context Management
Localisation
Install on Figma Community
PixelFlow - Sherlock
PixelFlow - Sherlock
Scans your Figma file for components referencing missing or unlinked libraries, then lets you swap them to a live library instance in bulk. Essential for SaaS design teams managing multiple white-label products or migrating design systems.
Libraries
DesignOps
System Audit
Migration
Install on Figma Community
Latest Articles
Practitioner perspectives on AI UX, FinTech product strategy, B2B SaaS design, and design leadership from someone actively shipping in these spaces.
Tokenization
Medium
Spacing Tokenization in Figma
Spacing refers to the distance between elements on your design canvas and the internal space within elements themselves.
May 20, 2025
Sandun Fernando
Design
Review
Effective Peer Design Review in UX Design
To maintain alignment, we built a design system with standardized components and variations where needed.
Feb 13, 2025
Sandun Fernando
Content
Strategy
Content Updates & Design
Content plays a pivotal role in application design. It serves as a powerful medium to convey the application's purpose.
Dec 25, 2024
Sandun Fernando